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corprate social responsibility (CSR)Increasingly, stakeholders want the companies they support to have business practices that not only achieve financial success but also positively impact on society. CSR focuses on the social, environmental and economic successes of a company and records them as an indication of achievement in line with financial performance. Times have changed from when big profits meant happy stakeholders, now CSR programmes are of an almost equal importance. When you consider that 60% of small and medium sized business owners said a large corporate customer has asked them about practices in CSR areas; and 51% of the British public say they have chosen a product or service because of the responsible reputation of the retailer, it becomes evident that having good CSR practices can win you business. Here at CorpCom we have assisted many companies with their CSR needs.
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